Impactful Brand Personality Examples
Brand personality definition
Your brand’s personality is the connection point of your brand —how your brand makes others feel, the way your messaging comes across, the community you connect with, and how you show up in a way that is unique to your business. That is your brand’s personality.
Brand personality framework, the template for your brand’s personality
We have a system for establishing your own authentic brand personality in a way that remains loyal to your personal values. Let’s break it down with this brand personality template.
Tone of voice
Your brand has a tone that comes through in everything you share — from your social media captions to your client emails or maybe the latest podcast you were featured on. There’s a unique way that you speak (and therefore write) that shows personality. It could be witty, sarcastic, casual, luxurious, soulful, deep. We recommend choosing two to three words as your guiding pillars. The way your brand speaks should be consistent, regardless of where those words are heard or read.
Your values
What you value comes through in your brand’s personality. Is it quality, timeliness, sustainability, mindfulness or all of the above? Your emphasis will shine through and connect with kindred spirits.
How you show up (branding colors, fonts & web design)
Of course, what you say and what you value is most effective when paired with a branded look. Whether that’s bright and bold, or subtle and chic – colors and other styling decisions influence the overall look and feel of your brand.
Who you’re talking to
Have you ever heard of the saying that the five people you spend the most time with, will have the largest impact on who you become? Well, who you’re talking to also makes an impact on your brand’s personality, except in this case, it’s the audience for your company. The people you gather with, the publications you’re featured on — those all reflect the character of your brand.
Influential brand personality examples
And no, we’re not going to list out Nike, Apple and Disney. Those are examples that have been dissected so much that they start to lose meaning. Let’s start fresh, and make this stick, shall we?
Patagonia
The mere mention of Patagonia has most of us thinking about their outdoor focus, and their commitment to environmental sustainability. Their values are naturally infused into every single product and even their marketing campaigns have an activism focus. They’ve connected with the nature lovers who want to truly leave no trace.
Asket
We wanted to put this here as a less well-known brand that is packed full with personality. Their entire purpose? “The pursuit of less.” Catering to the fashionable, yet minimal, and environmentally-conscious consumers who don’t want to add to the waste, this brand is another value-driven example of voice, offers, and vision.
Billie
A razor company, yes, but with their color-forward, relatable, and vibrant first impression, it’s a framework for lifelong loyalty to a shaving company.
Naked Sundays
Another beauty brand, but this time for the SPF world. Naked Sundays makes wearing SPF fun — a mere personality trait of its own, while also being vegan, cruelty-free, and reef safe. Look to them as the thoughtful best friend who won’t let you forget to reapply while out on your beachside girls’ vacation.
Useful brand personality traits
Try describing your best friend. There is no one-size-fits-all for her, right? The same goes for your brand, so please use these guiding traits with a grain of salt. (By the way, we love wordhippo.com for precise word selections.)
Relatable
Casual
Easygoing
Luxurious
Sociable
Engaging
Relaxed
Witty
Wise
Knowledgeable
Fashionable
Dynamic
Bold
Honest
Rebellious
Energetic
Edgy
Sleek
Chic
Upbeat
Refined
Cool
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